Davy Jones fresh squid packaging
The iconic Davy Jones illustrations and pop
out elements are easy to be recognised.
The frozen squids can be taken out easily
by simply pulling the strip from the cover.
Illustrations are added to demonstrate the
way to take out and unpack the box with
the collapsible bottom.
The internal structures were constructed
by multi-layered cartonboards to give the
strength of carrying 2.5kg. Side wings are
added to cover up the gaps and holes
between joints to prevent water leakage.